"I warned ya," yelled the little old man from a safe distance.He was still waving the signpost, so I staggered closer and blearily managed to deciper the legend under the graffiti: New York, New York!.I saw a miraculously clear stretch of sidewalk.I walked past - and WOWP a blast of sound shook my skull and FLOOP a great supernova flare of light burned my eyes, and I went staggering and reeling as tiny, tiny elf voices shouted like needles in my ear Mokie-Koke, Mokie-Koke, MokieMokieMokie-Koke! That work started in 1993.Īnyway, here’s a sample from the book. This was going to be one of the revenue streams from users, customised adverts suited to the individual. Years ago when building a VR world I programmed the intelligent billboards to have custom messages as users went past. Once a decade I reread my copy to see how much closer we are getting.
These are ads at eye level: on the streets, in malls, in train stations.įor a vision as to where this will all end up: ‘Merchants War’ by Frederik Pohl.
The manufacturers say their systems can accurately determine gender 85 to 90 percent of the time, while accuracy for the other measures continues to be refined. While the technology remains in limited use for now, advertising industry analysts say it is finally beginning to live up to its promise. That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.Īnd even if the ads don’t shift based on which people are watching, the technology’s ability to determine the viewers’ demographics is golden for advertisers who want to know how effectively they’re reaching their target audience.
#Movie where sunglasses reveal hidden messages on billboards software#
The makers of the tracking systems say the software can determine the viewer’s gender, approximate age range and, in some cases, ethnicity-and can change the ads accordingly. Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long.
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